Posted on Tuesday 22 November 2011 by Ulster Business

White's new Toat'ly Oaty porridge brightens up your day

Fresh from a series of breakthrough performances in London, Sean Hegarty, one of Northern Ireland’s rising comedy stars was in Belfast today (14th November 2011) to help local cereal producer White’s launch its new range of porridge called Toat’ly Oaty.

At a special breakfast event in Belfast City Centre, Sean Hegarty, chosen for his razor sharp wit and clever craic served up the new Toat’ly Oaty porridge from White’s along with a few jokes to provide people with the best start to the day. Sean was joined by Katie Larmour and Connor Phillips.

Available in three varieties, Original, Wild Fruit and Apple and Cinnamon, Toat’ly Oaty is White’s new instant porridge, containing 100% wholegrain jumbo oats and nothing artificial. The introduction of Toat’ly Oaty instant porridge follows an investment in the White’s Mill in two new packing lines in 2010.

Danielle McBride, Brand Manager of White’s, said: “We all know that having a laugh makes us feel good but laughter also has many benefits for our health. Not only does it promote an overall sense of well-being and happiness, it can also strengthen our immune system, lower stress and boost energy levels allowing us to meet the day-to-day challenges with renewed vigour.

White’s porridge oats have many health boosting properties giving everyone the right balance of vitamins and minerals to set them up for the day ahead. White’s Toat’ly Oaty is 100% natural with no added sugar, salt or additives and is naturally low in calories- guaranteed to put a smile on everyone’s face!

What better way to launch our new instant porridge than by hosting a breakfast event that would provide a bit of humour and craic to show how White’s Toat’ly Oaty can brighten up and inject energy and vitality into your day”.

Sean Hegarty said: “There’s nothing as good as the feeling of making people laugh and the buzz from a crowd when they’re enjoying themselves – there’s really a great energy from it. So my recommendation to everyone who wants to start the day off well is a healthy serving of porridge accompanied with a sprinkling of laughter.”

White’s Toat’ly Oaty comes in three brightly coloured packs: Green for Apple and Cinnamon, Purple for Wild Fruit and Red for Original. With only 176 calories per serving, and packed full of vitamins and other key nutrients, Toat’ly Oaty is the quick and easy way of giving everyone a balanced and nutritional breakfast.

White’s Toat’ly Oaty Porridge has a low GI index and provides a rich source of soluble fibre beta-glucan which has been shown to help reduce cholesterol*. One 30g serving of Toat’ly Oaty** provides 1.3g of beta glucan which is over one third of the recommended daily intake of 3g per day.

*The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce cholesterol.

**Toat’ly Oaty Original

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