Posted on Tuesday 27 March 2012 by Ulster Business
Model Nicola Haughey launches an innovative, live blogging event, which will take place from inside the new Titanic Belfast visitor attraction.
This sneak preview – a world first for a visitor attraction – is being organised by Tourism Ireland one full day in advance of the official opening, as part of the countdown to the highly anticipated opening of the iconic new attraction.
At 11:00 am on Friday 30 March, six bloggers will enter Titanic Belfast and will blog live – in English, French, German, Spanish, Italian and Dutch – for two hours on www.discoverireland.com. The bloggers will be amongst the first people in the world to see inside the newly-completed Titanic Belfast in all its glory. Tourism Ireland’s online followers and fans will not only enjoy this ‘sneak peak’, they will also be able to engage in ‘real time’ with the bloggers – who will answer questions immediately online, sharing photos and video footage from inside the building to bring the Titanic story to life. The ‘grand finale’ of the online launch will be a three-minute – speedy – virtual tour through Titanic Belfast, as seen through the eyes of the first-time visitor.
Mark Henry, Tourism Ireland’s central marketing director, said: “People at home sometimes underestimate the huge interest in the Titanic story around the world and the exceptional opportunity that the launch of Titanic Belfast offers to put Belfast, and Northern Ireland, centre stage in the weeks and months ahead. Our Titanic promotions around the globe are capitalising on this interest in Titanic, building the recognition of Belfast as home of the famous ship. Our innovative, online event on Friday will help generate excitement about Titanic Belfast in Great Britain and Mainland Europe and encourage our online audience to book their trip to Belfast now and to come and see it for themselves in 2012.”
Tourism Ireland is highlighting the online launch to its 700,000 Facebook fans around the globe right now, encouraging them to tune in to the big event on 30 March. Given that each of the fans has an average of 200 friends, Tourism Ireland’s Titanic promotions could be seen online by a potential audience of 140 million people around the globe.