Posted on Monday 2 April 2012 by Ulster Business

Local to global brands come together

Paddy McKenna, Sales Director, Diageo, Tim Husbands, Chief Executive, Titanic Belfast and Victorian waiter Richard Skinner.

Titanic Belfast has announced a new commercial partnership with the world’s premium drinks business Diageo. Diageo Northern Ireland will exclusively supply the Titanic Belfast’s new bars and restaurants, including its home grown global brands Guinness, Harp, Bushmills and Baileys.

Commenting on the partnership, Paddy McKenna, Sales Director Diageo, said, “We believe the new Titanic Belfast, a globally recognised and cherished brand with enormous potential for further growth, is a perfect fit for the history and heritage of Diageo’s iconic brands Guinness, Harp, Bushmills and Baileys.

“Like the Titanic Belfast, we are committed to investing in the on-going development of a vibrant tourism and hospitality sector by providing visitors with a unique and authentic experience. We believe that our brands will add to the experience of people visiting Titanic Belfast, Northern Ireland’s exciting new visitor attraction.

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