Posted on Tuesday 17 April 2012 by Ulster Business

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The world’s biggest multi-sport event after the Summer Olympics and the World Masters Games has appointed Belfast-based PR provider JPR following a competitive pitch.

The agency won the 18-month contract to provide media relations, marketing communications and social media services to the World Police and Fire Games 2013, which are expected to attract more than 10,000 competitors to Belfast when they take place in the city next August.

The games, owned by the California Police Athletic Federation and franchised for 2013 to a company set up by the Northern Ireland Department of Culture, Arts and Leisure (DCAL), are open to active and retired law enforcement, prison and fire service personnel throughout the world.

Held biannually, the games have grown in stature and popularity since first taking place in California in 1985, and now regularly attract in excess of 10,000 competitors, slightly less than the Summer Olympics and more than the Commonwealth Games.

JPR Managing Director, Jane Wells, who will oversee the account supported by a team led by Account Director Rosemary Allister, says that it will be a highly significant project.

“This promises to be one of the biggest events ever to take place in Northern Ireland with the opportunity to focus global media attention on Belfast and to achieve a step change in how Northern Ireland views its police, fire and prison services and how the rest of the world views us,” she said.

The board of directors of 2013 WPFG Ltd includes representatives from the Police Service Northern Ireland, NI Fire and Rescue Service, NI Prison Service, Belfast City Council, Sport NI, Northern Ireland Tourist Board, the Department of Culture, Arts and Leisure, and three ministerial nominees.

The win for JPR follows recent successes in retaining the National Museums Northern Ireland contract; securing the Digital UK and Switchover Help Scheme accounts; and winning the pitch to provide corporate communications and media relations services to global pharmaceutical and biotechnology company Almac.

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