Posted on Thursday 17 May 2012 by Ulster Business
Pictured at the Balmoral Show announcing Moy Park’s support of the Irish Open are Nigel Dunlop, Moy Park CEO, First Minister Peter Robinson and Tony O'Neill, Moy Park Director.
Poultry producer Moy Park announced that it has secured a two year sponsorship deal with the European Tour to support the 2012 Irish Open at Royal Portrush and the 2013 Irish Open at Carton House, Kildare.
Dairy company Dale Farm has also come on board as a sponsor for this year’s competition, which will take place at Royal Portrush for the first time in more than 50 years.
While the event does not have a headline sponsor a number of official sponsors have been announced over the last few weeks, with DETI and the Northern Ireland Tourist Board set to cover any shortfall in the prize fund or running costs.
Nigel Dunlop, Moy Park CEO, said that as one of Northern Ireland’s largest companies Moy Park felt it was important to lend its support to the prestigious event.
“The Irish Open will attract thousands of visitors to Northern Ireland and will provide an opportunity for us to showcase not only our world-class hospitality but also our fantastic local produce,” he said.
As well as throwing significant sponsorship behind the Irish Open, Dale Farm will also be the Official Supplier of Ice Cream and Dairy Products at Royal Portrush.
Brian Beattie, Head of Marketing for Dale Farm, said his company saw an opportunity to put its brand name to an event that will draw interest from right across the globe.
“The event is a fantastic opportunity to showcase our range of dairy products, made using the finest Northern Irish milk,” he said.
It was revealed last week that ticket sales for the Irish Open were going well, with up to 100,000 golf fans expected to descend on Royal Portrush at the end of June.
As well as local golfers Rory McIlroy, Darren Clarke and Graeme McDowell, a strong field including US PGA winner Keegan Bradley is expected to play in the tournament.