Posted on Thursday 25 October 2012 by Ulster Business

Culture

Chief Executive of Culture Company 2013, Shona McCarthy and Paddy McKenna, Commercial Manager, Diageo Northern Ireland

Diageo Northern Ireland has announced a new commercial partnership with City of Culture 2013.

The leading global drinks company will have exclusive pouring rights at the Ebrington Arena, and Ebrington Square events during Derry~Londonderry 2013 UK City of Culture events.

Diageo Northern Ireland is making a significant investment to support the growth of visitor numbers with a view to developing a lasting tourism legacy throughout, and beyond, Derry~Londonderry's City of Culture year in 2013.

Culture Company Chief Executive Shona McCarthy said the partnership demonstrated a continuing commitment to the 2013 celebrations by the business community.

"Diageo Northern Ireland is playing a hugely important role in helping to ensure that the local hospitality trade is properly prepared to meet the challenges of Derry~Londonderry's year as City of Culture.

"Partnerships such as this with the business community are vital to ensure that the city makes the most of the opportunities that the UK City of Culture brings to the entire community," concluded Shona.

Commenting, Paddy McKenna, Commercial Manager, Diageo Northern Ireland said "Diageo is proud to work in partnership with the tourism and hospitality industry and we are committed to supporting and investing in Derry~Londonderry at this very exciting time. It is an honour that our iconic brands including Guinness, Harp, Bushmills and Baileys will play such an important role in providing visitors with a unique and authentic experience.

"We are all really looking forward to the wide ranging cultural programme which will be a perfect fit for the rich cultural heritage and history of Diageo's global brands. We believe all of the cultural events will provide an opportunity for our customers to showcase the vibrancy and creativity that Northern Ireland has to offer and I know the City and in particular the hospitality industry will be great hosts for the wide international audience it will attract," concluded Paddy.

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