Posted on Tuesday 6 November 2012 by Ulster Business
Richard Houdmont and Joanne Jennings
The diverse range of events will encompass all sectors offering anyone in business the opportunity to learn from seasoned marketing professionals and their experiences.
The first event on the calendar is 'Go Forth and Co-Create', an explanation of crowdsourcing on 6th November at The MAC. Crowdsourcing is expected to be one of the top trends for marketers in 2013. The concept allows an organisation to tap into an online community for ideas on how to advance a brand, develop a product or both. Conor Lynch who has over 12 years of online marketing experience working for global brands such as Vodafone, Nokia, Coca-Cola and Guinness will lead the workshop.
Irwin's Bakery joined forces with Ireland's first TV celebrity chef Paul Rankin to create a range of products that would give those in Great Britain a real taste of Irish breads. Starting off with just four product lines, the Rankin Selection range grew in popularity to 12 different products. Michael Murphy, Commercial Director of Irwin's Bakery will outline the rebranding strategy, new product development, TV campaign, sponsorship, social media, sales promotion and loyalty based activity plotting how the Portadown based bakery built their customer base through consumer activity on 6th November at Portadown Rugby Club.
Tim Husbands, CEO of Titanic Belfast and Claire Bradshaw, Head of Sales and Marketing will deliver a breakfast seminar at Titanic Belfast on 7th November entitled, 'The ship is launched but marketing is building our business'. The world's largest Titanic visitor experience received over 75,000 visitors in its first three weeks of operations. Worldwide media coverage of both the launch and the commemoration has ensured people around the world are now more aware that Titanic was built in Belfast over 100 years ago. The duo will discuss the role of Titanic Belfast as an economic generator and a symbol or urban regeneration for both the Titanic Quarter area and the wider city along with how partnership marketing both domestically and out-of-state is working to enhance the attractiveness of both the city and the island of Ireland as a business and leisure tourism destination of choice. Later that evening The CIM's Ireland Marketing Excellence Awards will take place at Titanic Belfast.
Concluding Marketing Week 2012, Frank McKee will deliver a seminar on 'Project Management in Marketing: delivering on time and within budget' at Queen's University. The event will be delivered in four parts: information manipulation, building business cases, mitigating risk and the project management plan. Frank McKee has over 20 years' experience in both the commercial and academic sectors. He is a Fellow of the CIM and is a Chartered Marketer. He has written, delivered and assessed courses, seminars and workshops for many institutions such as Belfast Metropolitan College, Queen's University Belfast, The Open University and the CIM.
Richard Houdmont, The Chartered Institute of Marketing's Regional Director for Ireland said, "If you're in business, you're in marketing. Experience teaches us a lot, and what better way to learn than by hearing other people's experience? The events in Marketing Week are part of a series of opportunities presented by CIM in the island of Ireland which enable people in business to remain professional, effective and compliant by ensuring their staff members stay up-to-date in the fast-moving world of marketing."
For more information on Marketing Week 2012 go to www.cim.co.uk/ireland. Events are open to both members and non-members of The Chartered Institute of Marketing.