Posted on Thursday 15 November 2012 by Ulster Business
Head of Danske Bank UK and Ireland Gerry Mallon welcomes Danske Bank to Northern Ireland with Karis Maclean, aged 3.
The rebrand, which was announced in May of this year, will see Northern Bank take on the name of its parent company, Danske Bank Group.
Commuters in Belfast's city centre this morning will be the first to catch a glimpse of the new Danske Bank branding around its head office in Donegall Square West, with the signage having been unveiled during the night. Across Northern Ireland new Danske Bank signs will go up above the doors of every branch and finance centre over the next two weeks.
To mark the name change, Danske Bank announced that it has launched a number of new offers. Until 21 December 2012 there will be no arrangement fees on residential mortgages for new or existing customers.
The Bank has also launched a savings product which is a 3 year fixed term account with an interest rate of 3.50% Gross / 3.38% AER.
Danske also said it will be offering new incentives for business start-ups, switchers, rapidly growing and exporting small businesses.
Head of Danske Bank UK and Ireland Gerry Mallon said: "We are truly excited about the future of Danske Bank in Northern Ireland as part of a successful, secure European banking group. We live in a new normal - in a world and society that is undergoing great changes. As a bank, we are responding to that new world normal with our 'New Standards' strategy. Today, coinciding with our rebrand to Danske Bank, we are also launching our new marketing campaign.
"Understandably there may be some sadness around saying goodbye to the Northern Bank name, which has been part of the fabric of local life for over 200 years. However supporting customers with expertise and local knowledge built up over the years will remain at the very heart of our business."
A similar exercise is taking place across the company as all brands within the Danske Bank Group change their name, including Ireland, Norway, Finland, Latvia, Estonia and Lithuania.
The bank noted that customers' account numbers, sort codes and general account facilities remain unchanged.
It also said that from mid-2013, Danske Bank branded notes will start to be issued but Northern Bank branded notes will continue to be circulated and will continue to be accepted in retail outlets.