Posted on Monday 21 January 2013 by Editor

PEYE  CATERPILLAR 0003

One of Northern Ireland's best-known companies, FG Wilson, is to be re-branded to reflect its status as a division of parent firm Caterpillar.

On 28 January, the legal entity FG Wilson (Engineering) Limited will change its name to Caterpillar (NI) Limited.

US construction giant Caterpillar said that the move signalled its commitment to Northern Ireland and to the FG Wilson generator set business and brand.

"The transition will create a more visible link between Caterpillar's manufacturing facilities in Northern Ireland and the wider group, providing greater clarity for the local community, prospective employees, the company's distribution network and customers," the company said in a statement.

It was announced last year that 760 jobs were to be axed at FG Wilson's local operations and its Illinois-headquartered parent company has indicated that further redundancies are likely as production of around 70 per cent of its small generator sets will be shifted to China by 2014.

Caterpillar said the name change from FG Wilson will also recognise the additional divisions currently operating in Northern Ireland and is part of a strategy to grow new business at the local sites. Signage in Larne, Monkstown, Springvale and Millennium Way will change over the next few weeks.

Caterpillar Northern Ireland Operations Director, Robert Kennedy, said the move is a natural progression that has been planned for some time.

"This will bring a range of benefits for the Caterpillar operations in Northern Ireland when it comes to recruiting staff, communicating Caterpillar employment opportunities to current employees, dealing efficiently with suppliers and stakeholders, increased Cat and FG Wilson customer visits and effectively communicating the nature of the organisation and its integral role in Caterpillar's Electric Power Division," he said.

"But whilst the legal name of the company will change, the FG Wilson name will remain a key part of our history and heritage and indeed our future. That's because Caterpillar will continue to produce the range of leading products that carry the FG Wilson brand and those products will continue to be a key part of our global Electric Power strategy," Kennedy added.

Tony McAllister, FG Wilson Director, also said the change is part of a larger initiative to enhance and strengthen the FG Wilson brand and business in the global marketplace.

"We recognise our loyal customers of FG Wilson products and the value they have come to expect from us. We will continue to meet the needs of our customers and demonstrate our pride in the FG Wilson name by strengthening the FG Wilson brand in the global marketplace."

Caterpillar has owned FG Wilson (Engineering) Limited since 1999 and made the business an integral part of the Caterpillar Electric Power Division in 2005.

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