Posted on Wednesday 13 March 2013 by Ulster Business

David Wilson of Mauds and his production staff

David Wilson of Mauds and his production staff

Carrickfergus based Ice Cream manufacturer Mauds recently unveiled their new brand image and launched six exciting new flavours to over 100 retail and hospitality industry customers at a stunning themed event at their Trooperslane factory.

Visitors arrived in groups of twenty throughout a three-day event that featured an exquisitely decorated marquee which was entered through a fridge!

The attendees were fed and watered and treated to crepes and American popcakes as well as tasting the latest flavours from Mauds which included Lemon Cheesecake, Strawberry Cheesecake, Banana and Hazelnut Crunch,
Coffee and Hazelnut Crunch, Jaffa Cake and Jammy Dodger.

After receiving a full presentation on the new Mauds brand story and the company's 31 years of success, they were given a tour of the top-secret manufacturing plant where they watched the talented Mauds team make the famed Poor Bear ice cream by hand, using methods unchanged over 25 years and 70 year old Mauds stalwart "Jack the Sugar Boiler" making the legendary honeycomb that has made this flavour the award winning delight that it has been for decades.

Mauds owner David Wilson said "this is the first time we have created an event like this and we are delighted it was such a huge success. Our customers were very impressed with the whole branding package and reaction to our new flavours was excellent. This marks the beginning of a new marketing push for the Mauds brand and we intend to expand the business over the next two years.
In the current climate, consumers want provenance and premium quality that they can trust and our products use only the best of local ingredients like the finest milk from Coleraine cows and special additions like prime Belgian chocolate".

Long standing Mauds customer Linda McCormick who runs Spar, Crawfordsburn commented "I have been a fan of Mauds' superb product range for many years and this new point of sale package and brand personality takes it into a new era. Seeing around the factory was a privilege and totally underpinned this company's reputation for an artisan ice cream of remarkable quality".

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