Posted on Thursday 16 May 2013 by Ulster Business

Daigeo games

Rugby international Rory Best, Kyle Gordon from NI Tridents ice hockey team and Stephen Murphy from the Belfast Giants ice hockey team were among those who came together for a celebration of the forthcoming games.

Diageo Northern Ireland has announced a new partnership with the World Police & Fire Games, which take place in and around Belfast this summer.

With the potential for 25,000 visitors to come to Northern Ireland in August, the Games are being billed as the biggest event of its kind ever to be held here.

The Games – which see serving and retired police, fire service, border control and prison officers compete in an array of sporting events - are expected to boost the local economy by between £16.3m and £21.4m.

Paddy McKenna, Commercial Manager at Diageo Northern Ireland, said: "We have a long established and proud history with our local to global brands including Guinness, Baileys, Bushmills and Harp and we are delighted to be the official pouring partner of what is one of the most exciting events ever to come to Northern Ireland.

"2013 is another year of opportunity for Northern Ireland plc and having talked about the Games for some time now, they are nearly upon us and we at Diageo are thoroughly looking forward to getting behind the event, celebrating sport and welcoming the thousands of people coming to our shores to participate and enjoy the Games.

"At Diageo we want to ensure our visitors receive a warm Northern Ireland welcome and that they enjoy a first class visitor experience and we are confident our customers will play their part in delivering this experience. We are passionate about driving visitor numbers and positioning Northern Ireland as a great location to visitors, both abroad and at home, and key to this is supporting our great events, such as the World Police and Fire Games which will make a visit here very special."

Director of Marketing and Communications at 2013 World Police & Fire Games Ltd, Alistair McGowan added: "Whilst sport is the key focus of the World Police and Fire Games what happens off the field of play is equally important. Camaraderie, developing relationships between services colleagues from across the world, sharing professional and personal experiences and having fun is also a major element of the Games ethos. We are therefore delighted to welcome Diageo on board as our Official Pouring Partner. Their involvement will make a major contribution to our goal of delivering the 'friendliest' Games ever."

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