Posted on Thursday 12 September 2013 by Ulster Business

0 Kukri Launch 2013 05 edited 1  5

Announcing the extension of the deal with Kukri are Ulster players Robbie Diack Tommy Bowe and Stephen Ferris, with Ulster Rugby's Fiona Hampton and Kukri's Terry Jackson.

Ulster Rugby has agreed a five year extension to its partnership with international sportswear company Kukri, taking the relationship through to season 2018/19.

The agreement sees Kukri team up with Ulster Rugby as official kit supplier and retailer for the official Ulster Rugby shop.

The deal has been announced with nearly a full year to go on the existing contract, which the organisations said highlights the "critical nature" of the kit partnership within any club set up and underlines the strength of the partnership that has been formed between Ulster Rugby and Kukri.

Kukri Group Managing Director Phil Morris said:"This is great news for us and we are delighted to continue our successful partnership with Ulster. Ulster Rugby has continued to go from strength to strength and this deal underlines our commitment to the sport of rugby and the Province of Ulster. This is a true partnership on both sides and we look forward to a very bright future."

Kukri Ireland's Director and General Manager, Terry Jackson, added:"The partnership over the last six years has been very strong; with the redevelopment of Ravenhill and our investment in the new shop we believe the partnership will get stronger and stronger. SUFTUM!"

Fiona Hampton, Head of Sales and Marketing for Ulster Rugby also commented: "The kit partnership is one of the most vital within the club in terms of provision of top class performance sportswear and also financial income. The deal with Kukri represents the largest sponsorship deal ever done by the club and takes us to the top 4 club kit deals within our sport in the UK and Ireland."

"It is based on an excellent working partnership and has the ability to deliver rewards for both parties on hitting mutually agreed objectives. Ulster Rugby are delighted to be partnering with such an innovative brand as Kukri, a company that mirrors our ambitions and that will be critical in helping us obtain them."

 

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