Posted on Monday 4 November 2013 by Ulster Business

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Nick Stevenson from Surf Mountain, Dermot Hegarty of Golf Store Europe and Daniel Loughlin from Export Technologies at the launch of the new version of IRP.

Belfast-based Export Technologies has officially launched the latest version of its International Retail Platform – an e-commerce platform that helps businesses maximise their online sales potential – at an event on board the SS Nomadic.

A cross section of companies from the world of online retail were in attendance, including Golf Store Europe, The GAA Store, Chain Reaction Cycles, online beauty retailer Life & Looks, dog and pet grooming company Christies Direct and jewellery retailer Argento – all of which have benefited from using the IRP platform.

The IRP is available to retailers, distributors and manufacturers that have the potential to increase sales online. It combines traffic generation with conversion, by handling the languages, currencies and localised markets in a systematic and successful way.

The current version of the IRP was released in 2004 and over nine years it has transacted almost £1bn worth of sales for Northern Ireland companies to over across 150 countries. The next generation includes all the key features and benefits of the current software, as well as new updates to make the process simpler for many more businesses to grow sales online.

Export Technologies CEO, Daniel Loughlin said: "The launch provided a great opportunity to hear how the IRP has made a direct and sizeable impact on our customer's business. All technology needs updated, and although we have made improvements over the years, this is a pivotal moment; the IRP 2nd generation will catapult us and our customers onto a truly global stage. We predict triple digit growth over the next 18 months. I want to say a huge thank you to all our customers, colleagues and stakeholders who have supported Export over the last number of years, we are very proud of the new system and it is a worthy successor to our current platform."

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