Posted on Wednesday 13 November 2013 by Ulster Business
The Mauds squad... Mauds ice cream maker and pasteuriser, Ruth Pickering (left) whose career with Mauds began when she was secured a part-time job as a schoolgirl celebrates the local company’s tasty win with Jaden McMurtry.
The Carrickfergus-based independent business which has been making ice cream for more than 30 years 'scooped' top prize in the prestigious 6th Annual Blas nahEireann National Irish Food Awards for its 'coolest'flavour Poor Bear's Delight. The 100% real dairy ice cream which contains homemade honeycomb left the opposition in 'the cold' and wowed more than 60 judges in blind taste tests with its creamy, crunchy mixture.'
David Wilson, a partner at Mauds, said ice-cream lovers made a 'beeline' for Poor Bear's Delight this summer: "We are really delighted to see our flagship flavour win this award. It's so pleasing to know that the judges enjoyed our Poor Bear's Delight every bit as much as our customers do. Just over half of all our sales come from ' Bear's relight, so our team puts a lot of effort into making it consistently delicious. For example, we personallyhandcraft all the honeycomb according to a recipe that was developed over 30 years ago by our in-house sugar boiler Jackie. It's important to get it just right so that it achieves the perfect balance between gooey and crunchy when it is added to the ice cream."
Thanks to a sharp new rebrand and some amazing sunny weather in June, July and August of 2013, this summer became Mauds busiest on record. During these three months along with making their fresh dairy ice cream from whole Irish milk and cream, the dedicated team were busier than ever, spending 12 hours a day, seven days a week crafting the delicious honeycomb by hand.
This extra effort and hard work is all worth it for the team at Mauds whose loyal customer base and expansive network of fans increasingly regard the unique flavourand texture of Mauds Ice Cream as a taste of their childhood.
More about Mauds Ice Cream
Mauds has been producing ice cream since 1982 when the Wilson family started making it and selling it from their family grocers in Carnmoney, County Antrim. Using only fresh whole milk and cream from Ballyrashane in the North Coast of Ireland, they have won hundreds of thousands of loyal customers across Ireland, have more than 10,000 followers on Facebook and won more than 130 awards. They recently re-branded the company to great success.
More about the National Irish Food Awards
The Blas na hEireann is a not-for-profit award scheme that celebrates and rewards the very best tasting Irish food and drink products, and the passionate, driven producers who make it. It is the biggest blind tasting of produce in Ireland and is open to all Irish companies North and South making produce in over 50 categories.