Posted on Wednesday 18 December 2013 by Ulster Business

Glowing future ahead for Vita Liberata

Siobhan Marley, Business Development Director Pinnacle with Johnny Choda, Chief Operating Officer Vita Liberata Ltd.

The Vita Liberata Ltd story is one of impressive growth. The company opened for business in 2003, launching a line of 'simple but clever' luxury tanning products in 2007 and has since gone from strength to strength.

It is now an internationally recognised brand, with Vita Liberata products being sold in 22 countries worldwide. Vita Liberata sells impressively across 350 Sephora stores in North America and over 500 Sephora stores in Europe. In the UK, their products are available in Boots, Debenhams, House of Fraser and salons nationwide.

Chief Operating Officer Johnny Choda says: "We've seen turnover virtually double year on year, and while it's rewarding to experience growth on this scale, it still needs careful managing."

When Johnny joined the company two years ago, he made it a priority to move from the Sage 50 accounting package then in place to a more powerful solution. "We needed a robust, resilient business solution that could support our growth ambitions, while helping us to improve in specific areas such as management reporting, stock control and batch tracking," he says.

After a careful review of the market, Vita Liberata chose local Sage experts Pinnacle to implement a Sage 200 solution, including customer relationship management (CRM).

"Pinnacle quickly 'got' our objectives and issues and demonstrated how Sage 200 could support our business," recalls Johnny.

It's nearly a year since the Sage 200 solution went live. Johnny comments: "We've achieved our goal of improving control with access to timely, accurate management information. To give just a few examples, every Monday morning we can extract weekly sales analysis data; regional sales data is coming through better; and we have a clearer visibility of stock by location. Furthermore, for a business like ours, selling a beauty product worldwide, the full batch traceability on Sage 200 is essential. We are also working towards integrating our online operations into Sage 200."

Johnny added: "With Pinnacle's help, Vita Liberata now has a business management solution with the integrity and stability to support our growth into the foreseeable future."

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