Posted on Tuesday 11 February 2014 by Ulster Business

Airtricity 2

Power company SSE is sponsoring UTV Weather to help promote its new brand, SSE Airtricity. Pictured with weatherman Frank Mitchell are boxer Michael Conlan and SSE Airtricity's Jason Cooke.

Energy company SSE plc has announced that its energy supply and energy services business in Northern Ireland is to be rebranded as SSE Airtricity.

The Perth-headquartered power company - formerly known as Scottish and Southern Energy - said the new brand name will replace its existing brands in Northern Ireland, Airtricity and Airtricty Gas.

The new SSE Airtricity brand is being unveiled across all regular customer communications as well as across company websites, digital apps, sponsorships and community activities.

SSE Airtricity is now Northern Ireland's second largest energy provider supplying electricity and natural gas to over 300,000 homes and businesses across the country. In the six years since SSE's acquisition of renewable energy generator and commercial energy supplier Airtricity in 2008, the FTSE Top-50 listed company says it has invested half a billion pounds in growing its business here. 

Stephen Wheeler, Managing Director of SSE Airtricity said: "With the Airtricity brand we've transformed how Northern Ireland generates and uses energy for the better. We've invested half a billion pounds in delivering a green energy infrastructure in Northern Ireland. We've brought savings totalling £17m so far to our customers. And we've done more than any other energy provider to revolutionise the customer experience of the energy market for the better. Quite simply we've been proud to make a difference.

"This exciting new development builds on our unique heritage as Airtricity while demonstrating the positive energy that SSE in investing here in Northern Ireland to deliver a sustainable energy future for generations to come."

SSE Airtricity has also announced it will be the new sponsor of UTV Weather.

As part of the sponsorship, SSE Airtricity has filmed a suite of 'stings' that emphasise the positive energy behind the SSE Airtricity brand. The 'stings' star young Eco Committee pupils from Sion Mills Primary School, Co. Tyrone, and Rosemount Primary School, Co. Derry-Londonderry, participating in the SSE Airtricity-sponsored Eco Schools Programme, as well as Olympic Medallist and SSE Commonwealth Games Ambassador Michael Conlan training at an SSE Airtricity wind farm.

Jason Cooke, Head of Corporate Communications at SSE Airtricity, said: "We're proud and excited to be the new power behind UTV Weather. With more than 250,000 viewers tuning in nightly to watch Frank Mitchell's weather forecasts, this sponsorship provides an unrivalled platform to introduce our new SSE Airtricity brand and to communicate key messages to families all across the country about the positive energy we bring to homes, businesses and communities every day. We're looking forward to building a long-term relationship with UTV and in particular to lots of the sunny outlooks we've all come to love from everyone's favourite weatherman Frank Mitchell."

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