Posted on Thursday 3 April 2014 by Ulster Business

Pubs of Ulster launches new initiative to celebrate NIs great pubs

The Great Ulster Pub Week, which takes place 1st-9th May 2014, will be the biggest pub centric multi-venue event seen in Northern Ireland and will recognise and showcase the value of our local bars for the contribution they make to the economy and the vital role they play in the communities they serve.

With over 140 pubs across Northern Ireland already signed up, and more expected to join the roster over the next month, The Great Ulster Pub Week will feature hundreds of unique events showcasing great food, great entertainment and great craic.

From live music to magic; pub quizzes to arts, crafts, charity challenges and much more besides, bars across NI will show their best side with a packed programme of hundreds of events this May.

The Great Ulster Pub Week will kick off on Thursday 1st May 2014 with a Guinness World Record attempt to stage the world's largest simultaneous multi-venue pub quiz in association with Downtown Radio. The attempt, which will see registered Pubs across NI will take part in the live pub quiz will be broadcast on Downtown and aims to beat the current record of 2,679 participants in 39 venues.

Commenting at the launch of the initiative, Colin Neil, CEO, Pubs of Ulster said:

"The licensed trade is a vital part of Northern Ireland's economy employing 35,000 people and contributing £1bn annually to the local economy.

"Pubs of Ulster has committed significant resources to create this forward-thinking consumer focused campaign that will help to equip publicans across Northern Ireland with the inspiration, ideas and resources they require to create great events that drive football into their premises.

"Pubs are no longer just about alcohol; trade in licensed premises is increasingly focused around great quality food, entertainment and events. The Great Ulster Pub Week will showcase all of this and more; giving people a reason to return to their local pub and, we hope, inspiring publicans to think differently about their businesses."

As well as offering consumers nine days and nights of innovative and exciting events, The Great Ulster Pub Week will be used as an opportunity to up-skill publicans and raise industry standards.

Each pub participating in Pub Week will undergo training in social media and be offered World Host Customer Service Training, which aims to give businesses in the tourism and hospitality sectors a competitive edge by providing them with comprehensive training in the importance of excellent customer service and effective communication.

It is hoped that The Great Ulster Pub Week's packed programme of innovative and exciting events will drive footfall into local pubs and create a lasting legacy for growth, assisting publicans in their efforts to meet changing consumer demands. The initiative also aims to educate consumers to understand the valuable role pubs play in the social and cultural fabric of life in Northern Ireland.

All participating pubs are bound by the terms and conditions of the Great Ulster Pub Week, which includes adherence to the Responsible Retailing Code NI.

Mark Stewart, chairman, Pubs of Ulster said: "From the traditional country pub, to the cosmopolitan city centre wine bar; pubs play a vital part in our economic, social and cultural past, present and future and 'The Great Ulster Pub Week' aims to recognise and build upon this.

"It's not just the regulars who treasure our pubs - tourists rate our pubs as one of the best attractions and experiences in Northern Ireland. In fact, pubs are the largest grossing tourism sector in Northern Ireland with almost 80 per cent of all tourists visiting a pub and almost 70 per cent eating in one. They create a warm welcoming atmosphere and provide the perfect place to meet with old friends and make new ones."

The Great Ulster Pub Week kicks off on Thursday 1st May 2014 and is supported by Discover Northern Ireland, Coca Cola, Coors Light, Guinness, Harp, Heineken, Jameson and Tennent's, with media partners, Downtown/Cool FM, Hospitality Review NI and The Sunday Life. The initiative will be backed by a consumer facing marketing campaign encompassing outdoor, radio and print advertising as well as a dedicated PR and social media campaign.

For further information, visit www.greatulsterpubweek.com or find The Great Ulster Pub Week on Facebook, Twitter, You Tube and Instagram using the hashtag, #UlsterPubWeek

Search ulsterbusiness.com

Follow us

Receive local business news
Direct to your inbox, once a week

Subscribe to Ulster Business Magazine

View Our Digital Library

New Top 100 Banner PNG FILE