Posted on Wednesday 17 September 2014 by Ulster Business

From augher to arabia baby food company signs dubai

Arlene Foster is pictured in Spinneys, Dubai, with Conor Ryan, Pan Euro Food

An Augher company has bagged a contract to supply its baby food to a chain of retail outlets in the United Arab Emirates.

News of the deal, worth £50,000 to the two-person company, was released as part of a five-day trade mission organised by Invest NI to the region led by enterprise minister Arlene Foster, along with a number of other exporters and potential exporters from Northern Ireland.

Heavenly Tasty has already begun supplying baby food to Spinneys, one of the biggest and best known premium retailers in the Middle East, through distribution company Pan Euro Foods.

“The arrangement, put in place by Invest Northern Ireland, means products from a range of local food companies are consolidated by Pan Euro, shipped and then distributed on time to retailers in the Emirates,” the minister said. “As a direct result of this service, many Northern Ireland companies such as Heavenly Tasty have gained their first sales in the Gulf with leading retailers including Spinneys, LuLu Supermarket Group, Choittrams and Carrefour.”

Other Northern Ireland products already heading to the Gulf region include beef, pork, porridge oats, eggs, gluten-free biscuits, traditional Irish breads and confectionary, organic salmon and other seafood and mashed potatoes.

“I had the opportunity to see the company’s (Heavenly Tasty’s) fruit purees, vegetable soup and tomato and pasta products, as well as those from other Northern Ireland food producers, on the supermarket shelves in Dubai. I also discussed further opportunities for our companies with the management of Spinneys and LuLu Supermarket Group.”


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