Posted on Wednesday 24 September 2014 by Ulster Business


Online shopping in Northern Ireland to reach 41m by 2018 barclays

Online shopping is set to become even more popular over the next four years

Northern Ireland’s shoppers will buy £41m worth of goods online annually by 2018, according to new research from Barclays, a jump of one quarter on the current level.

Most of that will be taken up by sales of clothing and footwear which will account of 20% of the total over the next four years while the grocery sector is also expected to see strong growth.

Consumers are also expected to buy more electrical goods with the number of packages expected to increase by 61% over the next four years.

However, digital film and music downloads will decline by 39% as more people use subscription-based film services.

The research, commissioned by Barclays’ Retail and Transport & Logistics banking sector teams, reveals that in 2013 the total number of products ordered online across the UK as a whole generated just over 1 billion deliveries; by 2018 this figure is expected to grow to just over 1.35 billion, a 29% increase.

It put the increase down to the increasing us of smartphones and tables to place orders.

 “Not only is the online purchasing and delivery market growing, it is also having to evolve quicker and more radically than previously,” Adrian Doran, Barclays Head of Corporate Banking in Northern Ireland said. “Driven by the increasing use of tablet and mobile devices, almost seven in ten consumers say they are looking for more innovative and rapid delivery options such as Sunday delivery. 

“Although they seek more flexibility in delivery options, consumers are still very conscious of keeping prices low with cost influencing consumers preference more than any other factor including quality of service.  

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