Posted on Wednesday 19 November 2014 by Ulster Business

Asda creates 230 jobs as shoppers click and collect

Asda is creating 230 new jobs in Northern Ireland to service it’s growing online business.

The supermarket said the roles - which will cover all aspects of online shopping such as delivery drivers and personal shoppers – are a response to a sharp increase in popularity of the service here.

It has seen an increase in online shopping of 533% over the last year, the highest growth of all UK regions.

The news comes at a difficult time for the main supermarket brands which have been coming under increasing competition from value retailers.

“We recognised the need for changes in a rapidly changing market so we now have a shopping experience which is the same for all shoppers, whether they’re on mobile, online or in store,” said George Rankin, Senior Director for Asda NI. “Fundamentally this is why the introduction of Click & Collect – including a same day service – has been such a huge success.  It’s about offering customers choice, so when we include our home delivery service, it means access to Asda is available to the entire community irrespective of our store locations or how customers choose to shop.”  Technology makes these choices possible and it’s our colleagues who make them happen.”

e-commerce manager, Ciara Smith who will be responsible for implementing the ramp up in online shopping.

“This isn’t a battle between  on-line or off-line,” said Ciara, “but an integrated approach which will seamlessly combine bricks and mortar with online shopping to make Asda the most accessible and convenient retail experience available

Asda has 17 stores across Northern Ireland employing around 5,000 people.

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