Posted on Wednesday 11 February 2015 by Ulster Business

Missed calls costing business dearly

Paul Convery, Head of BT Business

Northern Ireland businesses are losing thousands of pounds worth of business by missing calls when they’re out of the office, according to new research.

A quarter of companies surveyed said a missed call from an important or potential customer cost between £1,000 and £5,000 to the business while 13% said the cost was even more.

The survey of 103 Northern Ireland firms with over 10 employees was conducted by FN Research on behalf of BT Business and found there was a low tolerance for unanswered calls by customers.

Nine out of 10 companies said it was important to be seen as never missing a call while four out of ten believed a potential customer would try only once or twice to contact a company before giving up and turning to another supplier.

Paul Convery, Head of BT Business, said the survey highlighted the importance of cloud-based phone systems, such as BT Cloud Voice.

“With an ever-more mobile and flexible workforce, it is crucial that businesses are able to rely on a telephone system that works hard for them and keeps everyone connected, whether they’re in or out of the office,” he said.

"Small and medium sized companies in particular can benefit from the system because it is easily scaled up and adapted as the business grows. And, if you need help or advice at any time, BT is unique in providing as standard a single point of contact to all BT Cloud Voice users via a Belfast based dedicated support team who can deal with everything from managing orders to providing ongoing support."

BT Cloud Voice enables businesses to integrate mobile and office phones on to one single number via a handy app, keeping them connected even when they are out of the office.

"This system provides all the call management features you’d expect from a traditional phone system and, in the unlikely event of a disaster, all you need to get your business up and running again quickly are the handsets and access to the internet."

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