Posted on Thursday 3 September 2015 by Ulster Business

Sse change for one of belfasts biggest venues

Neil Walker, General Manager of The SSE Arena, Belfast is pictured with Jillian Saunders, Brand Manager at SSE Airtricity at the refurbished SSE Arena, Belfast. SSE Airtricity has signed a 10-year naming rights deal with the Arena.

One of Northern Ireland’s biggest indoor music and sporting event venues has been revamped, rebranded and reopened.

The former Odyssey Arena is about to open its doors under its new name The SSE Arena, Belfast following a major refurbishment which included the replacement of 9,000 seats.

The owners of the venue have signed a 10-year naming rights deal with SSE Airtricity and said they have 150 live entertainment events scheduled for the year ahead.

The arena first opened its doors in 2000 and has welcomed over 8 million visitors across a wide range of events ranging from concerts and comedy to theatre, family shows and a multitude of sports. The SSE Arena, Belfast has joined the UK-wide stable of SSE entertainment venues including The SSE Hydro in Glasgow and The SSE Arena, Wembley.

When the doors of the venue re-open this weekend, guests will see more than 180 digital screens, have access to high-speed wireless broadband, 9000 new seats and a brand new SSE Reward Lounge for SSE Airtricity customers.

Neil Walker, General Manager of The SSE Arena, Belfast, said the revamp will help to boost customer experience.

“This investment in transforming Northern Ireland’s most iconic venue is all about making sure our customers have a first class experience at The SSE Arena, Belfast. The Arena has been improved to the highest specifications to ensure we deliver world class live entertainment, with digital and Wi-Fi capacity to help enhance our customers’ enjoyment, providing greater access to an expanding range of products and services.”

Under the new naming rights partnership SSE Airtricity customers will be able to avail of a range of benefits, including the all-new and exclusive SSE Reward Lounge, special offers on tickets and 48 hour advance tickets to the hottest events.

“Along with the arena management team we are looking forward to unveiling the new-look SSE Arena, Belfast and to welcoming entertainment fans from across the UK and Ireland to this world-class venue,” Jillian Saunders, Brand Manager at SSE Airtricity, said.

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