Posted on Thursday 24 March 2016 by Ulster Business
The Clearbox team are, from left: Clare Savage, Danielle Hibbert, Chloe McLaurin, Anna Morris, Claire Best and John Megaughin
Morelli’s Ice Cream has appointed Belfast PR agency Clearbox to handle the brand’s consumer and trade public relations activity following a competitive pitch process.
Established in Northern Ireland in 1911, Morelli’s is a family-owned, fourth generation ice cream brand that combines ingredients from some of Italy’s most prestigious flavour houses with Irish dairy products to create the country’s most famous and recognisable ice creams.
Clearbox begins work with Morelli’s in April and will creatively promote the brand as well as the launch of several new ice cream flavours later in the year.
Morelli’s Sales and Marketing Manager, Daniela Morelli commented:
“As part of our growth plans for 2016, we wanted to find a PR partner that could support our commercial strategy and help to grow our profile in Northern Ireland and further afield. We feel that Clearbox has the perfect mix of creative ideas, experience and passion to make this happen. We look forward to working with our new PR team and bringing all of the ideas we have worked on together to life.”
Managing Director of Clearbox, Anna Morris added:
“We are so excited to be working with such an iconic local brand in 2016 - the Northern Ireland Year of Food and Drink. We have lots of fantastic PR campaigns lined up for the year ahead and the team at Morelli’s are up for trying lots of new and different things to really make the brand stand out against the competition.
“Everyone in Northern Ireland is familiar with the Morelli’s name but we have been brought on board to support the brand’s overall marketing strategy and drive online engagement to ensure that Morelli’s is a firm favourite in households right across the county.”
Clearbox specialises in creating standout PR campaigns for clients across the UK and Ireland and was named the UK’s Best New PR Consultancy at the 2015 PRCA National Awards.