Posted on Thursday 11 August 2016 by Ulster Business

Export technologies to invest 150000

Pictured are Leanne Blair and Karen McMinnis from Export Technologies

A Belfast high-tech business has invested £150,000 in staff, infrastructure and research and development after signing a deal with one of the UK’s largest beauty companies.

Export Technologies, based in the Titanic Quarter of the city, tied up the contract with TAM Beauty which distributes its brands to over 50 countries as well as selling its own range of products; Makeup Revolution, Freedom Makeup London, I Heart Makeup and DGJ Organics.

It will supply its IRP (International Retail Platform) e-commerce platform - which helps online firms buy and sell – to the beauty company.

TAM Beauty e-commerce manager Billy Breckenridge said the new platform will help it grow.

“We had outgrown our previous platform and the IRP fitted well with our long-term business objectives. We have our sights set firmly on international expansion and having an e-commerce platform provider and consultancy that takes a global approach offers us a great opportunity to do this.”

Chris McEldowney from Export Technologies said the system is a big help in boosting sales.

“Having the right online platform and strategic approach has a direct impact on sales,” he said. “Our digital marketing strength coupled with the IRP’s international experience gave TAM confidence in our ability to take their online presence to the next level.

“The IRP has taken one client’s online sales from zero to more than £170m and we are able to apply this effective business model to the new Tambeauty.com site.”

The new roles at Export Technologies include account managers, technical support staff and deployment managers who will be working with the IRP e-commerce platform, which TAM Beauty will be using to generate its online sales.

The company said its IRP platform has already transacted more than £1 billion online sales for UK & Irish companies.

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