ShredBank go by the book

ShredBank are delighted to announce their inclusion as a case study in UK text book "Foundations in Marketing" by John Fahy and David Jobber.
The case study on branding and marketing was co-authored by Philip Bain (Co-founder of ShredBank) and Mark Durkin (University of Ulster).
Philip stated "We are honoured to be included in this highly respected marketing text book which also includes case studies on a range of well know national and international brands."