Posted on Friday 15 June 2012 by Ulster Business

DANI Awards Launch Pic 2012

Pictured at the launch of the DANI Awards 2012 are members of the judging panel Fiona McMahon, University of Ulster; Gareth Dunlop, Fathom; Naomh McElhatton, DANI; Mike Fleming, Fleming Steele and Nicola Bothwell, NB Chartered Marketing.

The best of Northern Ireland’s digital talent will be competing for awards success at the second annual DANI Awards this autumn.

The DANI Awards, organized by Tyrone based DANI, Digital Advertising Northern Ireland - a leading organisation helping companies do better business online, will recognise the excellence of companies and individuals in the digital media sector in the province.

There are a total of ten categories and a judge’s outstanding achievement accolade, given to an individual who has contributed to and advanced the growth of digital media. 2011’s recipient was Russell Moore of Think RLA.

Managing Director of DANI, Naomh McElhatton commented, “We have been responsive to the explosive growth in the UK online market, recognising the power of the Internet. DANI helps businesses connect with their potential customers online and we will recognise the pivotal players at the awards. Last year’s inaugural awards were the first of its kind in Northern Ireland and we are looking forward to seeing how the advancement of technology has been implemented to create business success”.

The awards are supported by Invest Northern Ireland and University of Ulster.

Brian Dolaghan, Head of Technology and Services, Invest Northern Ireland said ‘We are delighted to sponsor the DANI awards as Northern Ireland companies are already enjoying global success in the technology and digital sector. This is a business sector where there are increasing opportunities for local businesses to grow and develop in export markets”.

Entries for the ten categories can be submitted online with the winners being announced at a black tie gala ball on September 13th at Titanic, Belfast. A panel of industry experts will judge the DANI Awards. The judges, drawn from various design, technology and marketing disciplines are Fiona McMahon, University of Ulster; Mike Fleming, Fleming Steele; Gareth Dunlop, Fathom; Nicola Bothwell, NB Chartered Marketing; Nick Sunderland, Why Projects and Farhad Koodoruth, Blowfish Digital.

The award categories are:

Best B2B Campaign
Best B2C Campaign
Best Viral Campaign
Best Visual Design (Webdesign)
Best E-commerce Site
Best Mobile Phone App
Best use of Social Media (Corporate)
Best use of Social Media (SME)
Best use of Search
Best Overall Online Strategy

Entries can be submitted online at Closing date for entries is Friday 10th August 2012.



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