Posted on Friday 21 September 2012 by Ulster Business

WIBNI GrowththroughPR

Catherine McGinn of MAC PR is joined by Laura Dowie of Women in Business and Sharon Polson of Invest Northern Ireland to launch Women in Business NI autumn/winter masterclasses sponsored by Invest Northern Ireland.  The first masterclass will provide attendees with a better understanding of how to grow your business through public relations. 

A series of masterclasses has been launched by Women in Business NI, sponsored by Invest Northern Ireland, for autumn/winter 2012.

The masterclasses, which have a capacity for 30 delegates each and will address the challenges of growing business in 2012, will be held in Newry, Derry~Londonderry and Belfast between September and December.

Roseann Kelly, Chief Executive of Women in Business NI, said: “With a membership of almost 800 it is imperative that, as well as our regular facilitated networking events, which see more than 100 members in attendance, we offer specific masterclasses to our members to meet their needs for developing and growing their businesses.

“This season we are focusing on up to the minute topics including online marketing, advice on how to grow your business through public relations and financing your business in such difficult trading times.”

Sharon Polson, Invest Northern Ireland’s Regional Business Team, said: “Helping local businesses to grow is a core priority for Invest NI. By sponsoring the Women in Business Masterclass series we are supporting female businesses owners to access quality business information.

“The first in the series looks at public relations and how it can be used to grow a business. By providing access to informed PR professionals the masterclass will help attendees to better understand what effective PR can deliver for their own businesses and how it can be used to grow sales and increase brand awareness.”

The masterclasses, ‘How to Grow Your Business Through PR’ which will be held on 25 September in Newry; ‘Online Marketing’ which will be held on 27 September in Belfast; ‘Negotiating for Business Growth’ which will be held on 4 October in Coleraine; ‘Financing Your Business’ which will be held on 9 October 2012 in Newry and ‘Leadership in Business’ which will be held on 6 December in Belfast, can all be booked online at or by calling Women in Business NI on tel 028 9022 4006.


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