Posted on Tuesday 9 October 2012 by Ulster Business
Northern Bank's MD of Retail & Private Banking Tony Wilcox shows Northern Bank customer Carly Brownlee how to use the Bank's new iPad app
The new tablet app has been designed and optimised for use on an iPad. It has an easy to use 'dashboard' of widgets which customers can customise, using the drag and drop functionality, depending on how they prefer to view their finances. The new app is available free from the App Store and allows customers to check their account balances, look at transactions for the past year, transfer money, pay bills, compare incomes and expenditure and other useful features.
Almost one in three Northern Bank customers are now registered for eBanking. A year ago, the Bank launched its award-winning mobile banking app. Customers are now logging on over 700,000 times a month via their mobile, a 150% increase in the last 3 months. In the month of August, transactions to the value of £19 million were carried out online via mobile, demonstrating the rapid shift in customer behaviour towards mobile banking.
Tony Wilcox, Managing Director, Retail & Private Banking said customers have been asking about a solution for the iPad for some time. He said:
"In response to the increasing popularity of iPads and direct feedback from our customers, we are really excited to launch our new tablet banking solution and to be the first local bank to do so. It should be easy for customers to do their banking whenever and wherever it suits them and the tablet launch will provide even more choice and flexibility for customers.
"Although our mobile app can be used on an iPad today, our new tablet app has been specially designed and optimised for use with an iPad. Customer feedback on our mobile banking app continues to be overwhelmingly positive and the figures speak for themselves.
" I have no doubt that customers will be just as impressed with both the design and functionality of our new tablet version. The big difference is the look and feel – this version is graphically rich and a more dynamic and engaging experience for the user. Tablets can take usability and interaction to a whole new level – it is a whole new experience because the user can explore his or her finances another way than on the PC. Tablets make it possible to combine pieces of financial data in new ways which are clear and easy to understand."
Around one in ten households in Northern Ireland own a tablet computer, and they are set to become even more popular, with 20% of UK adults expressing extreme interest in purchasing a tablet over the next 12 months.
Northern Bank is part of the Danske Bank Group and will change its trading name to Danske Bank in November. The Group is renowned as a world-class leader in innovative banking solutions and technology and has already tried and tested the app in four other countries.