Posted on Tuesday 5 March 2013 by Ulster Business
Rachael Downing, director of business tourism at BVCB is joined by Ken Redpath, Belfast chairman of the FSB and Kieran Harding from Business in the Community to launch the latest phase of the Backin' Belfast campaign.
The Backin' Belfast campaign developed by Belfast Visitor & Convention Bureau (BVCB) with support from Belfast City Council and DETI and backed by the city's hospitality and retail sectors was launched last month focussing heavily on social and digital media in order to drive footfall and sales back intoBelfast.
Having successfully targeted a consumer audience, the Backin' Belfast campaign is now evolving to encourage the local business community to get involved and join in the positive conversation, and in doing so, boosting the local economy.
BVCB's Chief Executive Gerry Lennon said: "There's been great progress so far with Backin' Belfast campaign encouraging people back into the city. We now wantBelfast's managers and staff from businesses large and small to take their meetings, lunches and even coffee breaks out of the office and into the local cafes, bars and restaurants, supporting city businesses and jobs.
"Belfasthas a great range of corporate facilities, unique meetings spaces and hospitality venues for business breakfasts, working lunches, after work drink receptions and even team-building exercises. Is all about businesses helping each other at this crucial time and by lending their support we hope that everyone can help to promote all that is great about doing business inBelfast."
Visit www.backinbelfast.com/business or follow #backinbelfast for more detail on the offers available.
The ‘Backin’ Belfast’ Business campaign is being supported by major industry groups including Business in the Community, the Federation of Small Businesses, Women in Business, Northern Ireland Chamber of Commerce, Belfast Chamber of Trade and Commerce, Pubs of Ulster and the Northern Ireland Independent Retail Trade Association.