Posted on Wednesday 6 March 2013 by Ulster Business
Model Zara Shaw and Kevin Carson of Big Shot NI. Healthy energy drink Little Big Shot was named as one of the Top Five Most Interesting Products at this year's Winter Fancy Food Show in San Francisco.
The speciality food and beverages show is the largest of its kind on the West Coast of America and this year's event was the biggest in its 38-year history with products from over 35 countries on display.
Each year a panel of trend-spotters comb the exhibition halls to identify what will be hot for the year ahead and the MJR Creative Group listed Little Big Shot as one of the Top Five Most Interesting Products, saying it stood out in what is a crowded category and had a strong distinction point.
"Capitalising on the growing concern about the side effects of high caffeine energy drinks, Little Big Shot comes to the market with a caffeine-free and guarana-free energy drink," said the MJR Creative Group.
"Getting its kick from fructose and ginseng, it sidesteps growing regulatory action in the category. We like its light carbonation and superior flavour, as well as the friendly and enthusiastic representatives. We also like that the company hails from Belfast."
The product, which is the brainchild of Big Shot NI managing director Bert Jukes, was developed over a period of four years in consultation with food scientist Professor Donald Muir. It claims to be a "100% natural" blend of berry fruit juices including raspberries, blackcurrants, cranberries and pomegranates, combined with ginseng, hibiscus and B vitamins. It also contains a natural ingredient called Deep Ocean Water which the producers say provides "essential nutrients required by the human body for the regulation of physical functions and health".
Big Shot NI managing director Bert Jukes said: "With more than 80,000 products on display at the show I am absolutely delighted that Little Big Shot stood out from the crowd as one of the top five most interesting products. The fact that it is made from 100% natural berry juices along with Deep Ocean Water and is free of taurine, caffeine and guarana gives us a real unique selling point.
"We first launched the product in Northern Ireland in 2011 with the aim of providing a healthy alternative to the energy drinks that were available in the marketplace and since then Little Big Shot has gained widespread distribution and interest from all over the world," he added.
"The Winter Fancy Food Show is a fantastic event with over 17,000 people attending over three days. There was a lot of interest in Little Big Shot and we hope the show helps us to develop further sales across the US for the product," he concluded.
The other four in the Top Five Most Interesting Products category included:
- SOSO Salt Company – Sea Salt from Spain
- Sartori – Artisan Cheese
- Sencha Naturals – Green Tea Leaf Mints
- TCHO – New American Chocolate