Posted on Monday 24 June 2013 by Ulster Business


David Armitage celebrating infront of the bread brand’s advertising billboard on the Ormeau Road along with Sunblest Brand Manager, Elva O’Connor

Local Belfast man, David Armitage has been announced as the lucky winner of Sunblest’s ‘Breadpan’ humour campaign, launched by the brand to find Northern Ireland’s best one-liner joke.

'Frozen apples....they're hardcore,' was chosen by Sunblest as the wittiest from all entries submitted by would-be comedians to the competition and will now appear on advertising billboards across Northern Ireland.

The campaign, which was launched by top comedy duo, Conor Grimes and Alan McKee was created to celebrate Sunblest's new look packaging and commitment to 'put a smile' on faces right across the province.

Sunblest Brand Manager, Elva O'Connor said, "Huge congratulations to David on winning Sunblest's 'Breadpan' humour competition. His entry really did make us laugh, so we're delighted to be able to use it in our advertising this year and bring a smile to people's faces.

"Sunblest products have been a local favourite since 1956 and are intrinsically woven into Northern Irish life, much like our sense of humour so this competition provided us with the platform to celebrate two local greats – Sunblest and our witty sense of humour."


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