Posted on Wednesday 21 August 2013 by Ulster Business

 Goprezzo 2

The GoPrezzo team: CEO Aaron Taylor, CTO Dr Martin Scott and developers Phil Kane and Herman Chan.

One of Northern Ireland's most exciting tech companies is giving members of the public a chance to buy into its business as part of a crowdfunding financing round.

Over the next 40 days, Belfast-based company GoPrezzo – which also has offices in New York and San Francisco – will be offering £50,000 of equity to ordinary investors through crowdfunding platform

Goprezzo provides a marketing integration platform which connects brands to mobile gamers, allowing people to win real-world prizes, rewards and discounts. Since launching late last year the company has secured a core group of games partners both in Europe and the US, along with global brands such as BirchBox and Paul Frank, and to date has received over £570,000 from venture capitalists and business angels.

"We've gone through funding rounds in Northern Ireland and in London, and we are planning a major round in the US next year. But one of our aims is to keep our technology close to the place where it was developed and retain the Northern Irish character of GoPrezzo as a company. That's why we're keen to even the playing field and open this process up to local people who'd like to back a home-grown start-up that's going places," said GoPrezzo CEO Aaron Taylor.

Up to 5000 shares are being floated on up to the end of September. After setting up a free account, users can log on to to view the GoPrezzo pitch and buy into the business. Crowdfunders can claim 10 shares for a minimum commitment of £100.

The market Goprezzo is aiming for is vast and growing. Over 100 million people in the US play mobile games every day and more than $2.4bn was spent on mobile games in the US last year. Advertising in the global mobile market is expected to reach $8bn by the end of this year.

Aaron added: "Investment isn't just the preserve of the wealthy. Any knowledgeable individual can now back exciting early-stage companies. Yes, there are risks but similarly there are high rewards and generous tax incentives involved."

Crowdfunding is a growing phenomenon with global platforms raising $2.7bn in 2012. That level has been forecast by market analyst Massolution to increase to $5.1bn this year.

GoPrezzo also retains a number of local advisers and investors, including board chairman Stephen Lusty, formerly the Senior Director at Google in charge of Operations and Advertising in EMEA and Norbert Sagnard, prolific investor in mobile technology companies.

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