Posted on Wednesday 13 November 2013 by Ulster Business

A B NI   Business Thinking Rewired Series Nov 13

Mark Miller from AES launches the new series with Arts & Business NI CEO Mary Trainor-Nagele

Arts & Business NI's Business Thinking Rewired series, which kicks off this week, will show how looking at business issues through the lens of culture can create amazing, meaningful business transformation.

And it's not just theory. Attendees will hear and see real world examples from speakers who have made it work for their organisations.

Breakfast events on the 15th, 22nd and 29th of November at James Street South will explore the opportunities and potential for the Arts to impact a key area of business.

The Thinking Rewired series is sponsored by AES and Invest Northern Ireland.

"AES is delighted to be sponsoring this series of breakfast events. Our engagement with A&B NI over the past two years has been an exciting and rewarding journey. We look forward to exploring new and sustainable partnerships with the arts sector," said Mark Miller, Country Manager for the UK at AES.

Advocating the ability of the Arts to transform and enhance the business environment through real-life examples and proven track records, Arts & Business NI will cover key areas relevant to businesses operating in today's challenging economic climate.

Here's what Arts & Business has to say about each of the events.

Creating a Cultural Brand 15th November 2013 8.30am-10am The first in our series looks at the inspirational influence of culture on brand creation and transformation. You will hear how culture and creative vision is defining brands that include cities, places and businesses. Our keynote speaker for the first breakfast is Mark Davy, founder of Futurecity. Mark founded Futurecity in 2001, as he saw a need for a culture and placemaking consultancy who work in an urban context. They create cultural strategies, broker cultural partnerships and deliver major art projects from inception to completion. There will be a panel discussion from local experts in the field following Mark Davy's talk, where audience members will have the opportunity to pose questions relevant to their business needs.

Why CSR can be just as powerful when it stands for Culture Secures Results 22nd November 2013 8.30am-10am An analysis of businesses that have used culture to generate positive changes to their work, and the various methodologies you can employ to replicate their results. The keynote speaker for this second in our series of business breakfasts is Natalie Melton, Co-Founder of The New Craftsmen. Since 2010 The New Craftsmen have toured theBritish Isles meeting and documenting the makers of traditional craft, and innovators who use skills honed over centuries, in a contemporary way. Natalie will talk about her experiences  working with the cultural olympaid on the programming and roaming entertainment during the 2012 Olympics and Paralympics. Natalie will also be discussing BP’s involvement as the Premier Partner of the London 2012 Cultural Olympiad and London 2012 Festival.

How creative training and development leads to more effective working 29th November 2013 8.30am-10am The final business breakfast in our series will centre on motivation, leadership, and skills development. The keynote speaker for this event will be Alan Heap the Director of Purple Monster; a company who have worked with organisations such as BP, BT and the NHS. Purple Monster use the arts to manage the difficult balancing act between the challenges at the heart of business, and the practical steps needed to ensure growth, change, innovation and communication. There will be a panel discussion with leading experts in the field, with opportunities for the audience to pose questions on how they can address current business challenges. 

For more details and to register for any of the events go to



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