Posted on Thursday 5 December 2013 by Ulster Business

Team Little Thunder

Belfast based Little Thunder Co is the latest creative company to turn to crowdfunding site Kickstarter to raise finance for a project close to their hearts.

Design agency Little Thunder Co is seeking help in making their children's book series about an inquisitive cat come to life. The series of books follows the adventures of young Chalky, a stray cat discovered by one of the creators behind the story.

With the deadline of 21st December 2013 fast approaching, company directors Gaby Muldoon and Tim Potter feel that crowdfunding was the best option for their project.

Gaby Muldoon, director, Little Thunder Co said: "We have been given 30 days to raise £10,000 and we really are reaching out to all of our networks in order to ask for help. Crowdfunding has allowed us to see how popular our project is. We have put forward a compelling story and we have had really great feedback so far. Traditional financial means wouldn't have been an option for a project of this nature and we felt that it would offer our readers the chance to engage with our series from the very beginning. You don't get this level of audience participation with any other funding stream."

"We have had to think outside the box to come up with strategies that would encourage people to come forwards and donate. We are offering everyone who supports us a treat for every pound they give, from eBooks, to hard back copies of Chalky and prints from the book."

Crowdfunding has gained in popularity in recent years and several companies from Belfast have gained notable success in the last few weeks. Brewbot, a smart technology appliance, has just raised 114% of the funding they needed, while See Sense, an intelligent bike light, surpassed their target by raising 281% of their required figure. Musician Ben Glover has also secured funding for the recording of his new album.

Chalky and the New Sports Car is currently on Kickstarter and needs £10,000 by 7am on 21st December 2013. To support it visit


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