Posted on Tuesday 29 July 2014 by Ulster Business

Armagh producers woo asda

Sara Rafferty, Gilfresh Produce, Shane Donnelly, Derrylard Nurseries / Greenisland Flowers with Billy McClelland, Quality Assurance Manager and Susanna Hassard, Buying Manager for Asda NI & Scotland and Helen Troughton of Armagh Cider Company

Three food companies from Armagh have tied up supply contracts with supermarket Asda.

Together they’ll supply 45,000 units of vegetables, 7,000 bouquets of flowers and 5,000 bottles of cider to the Walmart-owned retailer’s 16 stores across Northern Ireland in the coming months.

Gilfresh Produce will supply “Tenderheart” cabbage and new season leeks to the retailer, Derrylard Nurseries will supply celery, two varieties of lettuce as well as flowers while the Armagh Cider Company will supply cider in the form of their brands Maddens Mellow and Carsons Crisp and mulled cider for later in the year.

“It’s great to see Asda championing local companies and we’re excited to see our products on more supermarket shelves around the country,” Helen Troughton from Armagh Cider Company added. “We’ve always wanted to bring the unique flavour of Armagh Apples to the wider world and our new deal with Asda is a great step forward in that plan.”

Food companies interested in gaining an insight into becoming an Asda supplier are invited to attend a special event organised by the Northern Ireland Chamber of Commerce on August 21st. ‘Exporting: Food for Thought’ will see members of the Asda Buying Team for Northern Ireland and Scotland (who are based at the retailer’s flagship Antrim store) give the ‘inside track’ on working with large scale retailers and the opportunities which exist for local companies in supplying their 16 local stores or the more than 500 Asda stores across the UK. Interested companies can register for the event which takes place in the Park Inn by Radisson, Belfast by visiting


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