Posted on Tuesday 23 June 2015 by Ulster Business

RSM reveals new global logo and brand positioning

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RSM McClure Watters will be rebranding to ‘RSM’ following the global announcement by its international network, RSM International that it is adopting a single global brand. RSM International, the world’s seventh largest audit, tax and consulting network, is adopting ‘RSM’ as its global brand name across all of its member firms worldwide. 

 RSM McClure Watters is the seventh largest firm providing Audit, Tax and Consultancy Services in Northern Ireland and has been a member of the RSM International network for six years.

 The adoption of a unified brand reinforces the global network’s position as the adviser of choice to entrepreneurial, growth-focused organisations.

 David Watters, Managing Partner of RSM in Northern Ireland said that this was a natural progression for a network that has won several best in class accolades in recent years.

 “Whilst, there is no change in ownership or personnel, the key objective is to present a unified brand across the world and help local clients expand their global activates through interaction with our unified network,” he said. 

 “If a corporate or individual wants to establish themselves in any other part of the world I simply have to make a telephone call.”

 Jean Stephens, CEO of RSM International, added: “Our clients are becoming ever more global as they seize new opportunities for growth. Leaders of entrepreneurial, growing organisations want advisers that take the time to really understand and care about their business and its drivers, both locally and globally. They want the highest level of service, a trusted relationship and ideas and insight that will really add value to their business. This is what we have been providing to clients for more than 50 years and we see huge opportunity for the development of our client offering and cross-border growth through moving to RSM as our one global brand.” 

 As a part of RSM’s client-focused strategy to be the adviser of choice to entrepreneurial, growth-focused organisations, the network commissioned a leading independent research firm to conduct extensive study of member firms, clients and prospects internationally. Feedback was received from 18 countries and the research confirmed that RSM is a powerful global brand recognised for a passionate focus on collaboration, deep understanding of what matters most to clients, and insight sharing by senior partners. These values are captured in the network’s new global positioning: “The power of being understood”.

 The changes will be effective from 26 October 2015, when all RSM member firms will adopt the unified global name, “The power of being understood” brand positioning, and a new logo, previewed today. The grey of the logo signifies a relationship based on a solid reliable foundation, the green a positive, ideas-driven, responsive approach and the blue symbolises forward movement and the attainment of future goals. The logo reinforces the global network’s dedication to helping clients feel understood and empowered to move forward with confidence.


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