Posted on Tuesday 10 November 2015 by Ulster Business

Tourism event cleared for takeoff

Pictured are John McGrillen, Chief Executive of Tourism NI, Kathryn Pyper from Engage and Digital DNA founder Gareth Quinn

An event aimed at raising the profile of Northern Ireland’s tourism industry around the world, organised by Digital DNA and Tourism NI, takes place in Belfast this week.

Digital Tourism, which takes place in Titanic Belfast on November 12th, will see a host of speakers from some of the world’s leading travel, tourism and hospitality organisations come to Belfast to inspire Northern Ireland’s local businesses to embrace technology for growth.

Speakers include experts from Google, Expedia, Yotel, Hospitality Ulster and, who will host main stage key notes and deliver workshops aimed at helping local businesses increase their profile among tourists around the globe.

The event, hosted in conjunction with Tourism NI and sponsored by leading UK & Ireland digital agency Engage, is the latest technology event from the team at Digital DNA. Digital Tourism follows October’s Digital Business event which saw over 500 delegates visit Belfast to learn how to embrace technology for growth from experts at Facebook, Google and more.

Speaking at the tourism event launch, Digital DNA founder Gareth Quinn said: “Digital Tourism’s sole aim is to help hospitality businesses across Northern Ireland to grow by embracing technology, increasing their profile online and bringing more tourists into our towns and cities from around the world.

“We want to drive as much wealth into Northern Ireland as possible and the tourism event is one of the ways in which we’re doing that, increasing knowledge and sharing best practice from some of the world’s top businesses. It’s fantastic that Tourism NI, who share our goals and ambitions, are partnering with us for the event and I’m looking forward to welcoming all the speakers and delegates to Titanic Belfast on November 12th.”

Event partner and key note speaker, Tourism NI Chief Executive John McGrillen, added: “Event partner and keynote speaker Tourism NI Chief Executive John McGrillen said:

“There is a seismic shift going on in travel and tourism that involves a move from traditional marketing mediums to digital and social media platforms. While Tourism Northern Ireland has grasped this shift and is working to be a fully digitally enabled organisation itself, it is my view that the entire industry's ability to capitalise on this change will be absolutely vital to its future success.

“The technological challenges of the tourism industry are often unique when compared with other businesses, so we are always keen to support a dedicated tourism initiative, and especially one that is part of the range of events the Digital DNA team is delivering in 2015.

“Leading from the front with technology, embracing technology to create better experiences for our visitors, and using technology to improve the marketing of our destination will be crucial for Northern Ireland tourism in the coming years, and as we strive to meet the targets for the industry for 2020.”

For more information on the event and to buy tickets, visit


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