Posted on Thursday 21 January 2016 by Ulster Business

Cipr ramps up professionalism

The Chartered Institute of Public Relations Northern Ireland (CIPR NI) regional group has launched a series of videos which intend to encourage the growth of professional standards within the public relations industry here.

The series of CPD (Continuous Professional Development) videos, commissioned by CIPR NI, feature a selection of local practitioners from all areas and levels of experience in the industry from graduates, to Managing Directors and Accredited and Chartered Practitioners.

So far, there is only one Chartered Practitioner in Northern Ireland. Julie McCabe is MD of Massive PR and recently became a Fellow of the CIPR. In her video, Julie explains why she chose to work towards becoming chartered and recommends others do so too, to raise the level of professionalism throughout the industry.

Jane Wells, MD of JPR entered the industry in 1988, and became Managing Director of the agency 17 years ago. In her video, Jane speaks about continued learning in an industry that has changed dramatically over the years, with major changes occurring daily. Gary McKeown, who also recently became a Fellow of the CIPR, is Communications Manager at the Public Health Agency, and spoke about the need for continued learning and professional standards in the public sector.

Independent Practitioner, Leanne Ross of A Cup of Lee speaks passionately about how CPD enables her to be a full service agency as a sole practitioner, while Gemma Louise Bond, Digital Comms Manager at INC Marketing, who only started logging CPD points recently, intends to work her way through CPD and become Accredited and Chartered in her early PR years.

Finally, Alana Taylor who is a Client Manager at MCE Public Relations explains that CPD has strengthened her core PR skills, as well as adding more, and she believes participating in the CPD scheme makes practitioners more employable.

Samantha Livingstone, Chair of the CIPR in Northern Ireland said; “Setting new standards of professionalism in the PR industry is high on the agenda for the CIPR across all regions of the UK. Here in Northern Ireland, we have been proactive in encouraging our members to undertake the institute’s CPD programme and we have developed media and training events that help towards becoming Accredited, and ultimately, Chartered.

“The PR industry in Northern Ireland is thriving, and only through building upon our best practice and learning will our industry remain so. I would encourage all PR practitioners to join the CIPR, reap the members’ benefits and work together to become an industry with the highest professional standards.”

The series of CPD videos, produced by JPRNI for CIPR NI, can be viewed on the CIPR NI Youtube Channel, Facebook and Twitter. Practitioners have until 28 February 2016 to register their CPD points for this current cycle.


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