Posted on Monday 16 January 2017 by ub digital

Imagine that seamus cushley

Seamus Cushley, Director, EMEA Blockchain, FinTech & Digital at PwC

Imagine if you could harness the potential of digital to solve the problems which hold your business back and unlock new opportunities.

Imagine if technology could be used to enable individuals to make better decisions for the good of society.

Imagine if such transformation was already taking place.

At first glance it might not seem so, but look a little closer and you’ll see design orientated companies applying emergent and disruptive technology in clever ways to solve needs of their customers, to automate their business processes, overcome issues and develop completely new revenue streams.

We, at PwC, are working with some of those organisations around the globe to steer them through that transformative journey, all from our Digital Campus here in Belfast.

It’s a service which has never been more important than now, in light of the huge amount of information thrown at companies on a minute-by-minute basis and last minute decisions which they need to be made at lightning speed.

To do that we need to find out why they care about technology and to do that we take them through a number of design workshop suites.

We find out what problems they have and come up with a technical solution based on human-centric design where we try to understand what you, as a human, want to do.

When we find that out we use technology as a supporting mechanism to get the job done.

A great example of that is in the application of Blockchain technology to solve real-world problems, a particular speciality of PwC in Belfast, and one which is truly transformative.

For the first time in history we have a technology which allows us to establish trust between two individuals, two corporates or two machines and transfer value without the need for a third party.

This is fundamental technology innovation that cannot be un-innovating. We can now solve an age old human need; to establish trust in an uncertain environment and based on that trust, exchange value. It has the potential to transform the way we do business and transform society.

For instance, if you buy a property you have to trust a solicitor with the exchange of the contract and a bank for the exchange of funds – both those can be handled securely with Blockchain.

It can be used in the insurance industry to offer greater transparency of risk when you take out a policy, in financial services to guarantee peer payments, all the while giving regulators clear visibility of all transactions all of the time.

Blockchain can be used in government in the drive toward the digital citizen, allowing you, as a citizen to passport your digital identity so you don’t need to continual prove who you are when it comes to apply to the land registry, the health service or other government services.

And in the same way it can be used – as PwC have already done – to create one single platform where a student’s academic and other achievements can be stored in a verified digital wallet and where employers can identify and shape talent on a continuous basis.

These examples are just the tip of a very big iceberg.

We are at the beginning of what many regard as Industrial Revolution 4 or what is also known as the third wave of the internet where disruptive technologies such as Blockchain, artificial intelligence, augmented reality, and robotics are combining to create a chaotic mix.

We help companies go on a journey from unawareness of technology and give them the ability to engage, experiment with it, to digitise and to disrupt.

Imagine what we could do for your company.

Seamus Cushley at seamus.cushley@pwc.com  twitter @seamuscushley

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