Posted on Thursday 29 November 2018 by Ulster Business

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Luxury watch and jewellery business Lunn’s is opening a new £1m Rolex store in Belfast city centre.

The family-owned firm is taking on an empty unit at the front of Queen’s Arcade at Donegall Place. It already has its flagship store at the arcade.

It comes as the company has unveiled a new Rolex workshop at its Belfast base, which means it can carry out servicing of the watches in-house.

Earlier this year, it was announced that Queen’s Arcade would undergo a major £2m facelift.

Peter Lunn, chairman of Lunn’s Jewellers, said the decision by Rolex to open in Belfast is “a huge endorsement for the city”.

“Rolex is one of the world’s true super-brands and to have their store on Donegall Place, the city’s main retail thoroughfare, is a major expression of confidence. The store will offer customers a truly immersive experience of the brand.

“We are also very excited to be opening a fully accredited Rolex workshop, which will help owners to maintain the value and ensure the quality of their watches by having them serviced by skilled technicians on site at Queen’s Arcade. It represents a big investment in Rolex parts and machinery, but we believe it is an essential part of the authentic Rolex experience.”

Richard de Leyser, managing director, Rolex UK, said: “I’m delighted that Lunn’s continues to invest in our partnership and excited at the prospect of expanding the Rolex offering in Queen’s Arcade.

“The plans to extend the space dedicated to Rolex and provide a new and engaging customer experience will perfectly position Lunn’s to meet the challenges of a rapidly changing retail environment.

“The contemporary space will complement the historic architecture of Queen’s Arcade and provide a fitting home for Rolex.  We are proud to partner Lunn’s in this new development which will further enhance the unrivalled service to our customers in Northern Ireland.”

 

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