Posted on Monday 21 January 2019 by Ulster Business

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What does your company do and what role do you play?
Moment Health is a technology company supporting women’s mental health issues with ‘The Moment Health App’.
Evidence and analytics-based technology provides accurate data allowing users and their clinicians to take steps towards diagnosis and recovery.

Antenatal or postnatal depression and associated anxieties affects 20% of women and 10% of men and suicide is a leading cause of death for women in pregnancy and during the first year on a par with bleeding and high blood pressure. Research indicates that early intervention gives an 80-90% chance of full recovery. Moment Health is the first to tackle this and is a free download from Apple and Android stores.

It equips mothers with the evidence and knowledge they need to seek help and sustain good mental health and was developed with key stakeholder groups.

How did the business start and how has it grown?
It started with an idea almost two years ago. Discovering prevalence or perinatal mental health illness around the time I was starting my own family I was compelled to do more to help the women who needed it.

What is your background?
I’m a chartered marketer by profession and have worked across many sectors in Northern Ireland, including many with a focus on health and technology.

What do you do differently from your competition and what are your strengths?
Only 3% of mental health apps are evidence based. At Moment Health we are using technology to enable positive outcomes by early intervention and behavioural change.

Who are your main customers?
The mum or dad at home, through to employers and healthcare professionals.

Do you have a target in mind in terms of where you want the business to grow?
We are focused on bringing early intervention to new and expectant parents in an easy to use way. We are available across the UK, Ireland, US and Australia. I’m focused on ensuring everyone in Northern Ireland knows about us and the importance of keeping on top of their mental health at the time of having a child. We are the worst off right across the UK for lack of services.

What challenges have you faced?
The ‘femtech’ category is regarded as ‘niche’. But femtech is rapidly expanding, and major organisations and investors are really listening and start to recognise this now.
Both Forbes and VentureBeat reported on the growth of the femtech category earlier this year. It is forecast femtech could become a $50bn (£40bn) market by 2025.

Who most inspires you?
Sarah Friar, chief executive of Nextdoor is an inspiration. Sarah is based in San Francisco now, originally from Co Tyrone, and in recent years I’d been inspired by her tenacity and the mark she was making in the tech world. She has put Northern Ireland on the map when it comes to equality and diversity in tech. I am beyond pleased she is a part of the Moment Health journey as both a mentor and advisor.

Where do you see yourself in the next few years?
As a start-up there is no one path to follow. We are trying to prove a scalable repeatable business in order to grow and prosper. I’d love to do that from Belfast.

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