Posted on Monday 13 May 2019 by Ulster Business

Ulster tech


Clare Forster (Mash Direct), Trevor McCrum (Hovis Ireland), Lance Hamilton (Mash Direct), Martin Rice (sponsor PRL In-Market Solutions) and Chris Keenan (Ulster Grocer)

A host of Northern Ireland’s top food firms have walked away with a series of gongs at the Ulster Grocer Marketing Awards.

Mash Direct and Hovis Ireland shared the top accolade of Best Marketing Campaign at the awards, held at the Culloden Estate and Spa – now in its 31st year.

It represented a double win for Mash Direct, which picked up the award for its Peter Rabbit campaign but was also a collaborator in the winning Hovis entry for its new ORMO range.

Highly commended was White’s Oats for its ‘Taste the Journey’ campaign, with Best Marketing Campaign (sponsored by PRL In-Market Solutions) among 10 categories awarded during the Grocers’ Ball.

A new award for Best Digital Marketing (sponsored by mxb) went to Musgrave NI for Centra Live Well with Henderson Wholesale highly commended for its ‘12 Deals of Christmas’ campaign, while the two retail groups shared highly commended for Best New Product Launch/Relaunch.

Musgrave NI also picked up highly commended in both Best Brand for Frank and Honest and Best In-Store Consumer Sales Promotion for its SuperValu and Centra in-store Lapland competition, and was named winner of Best CSR Initiative/Charity Partnership for SuperValu Superstars and Best Green Marketing, again for Frank and Honest.

And Henderson Wholesale’s Elf on the Shop Shelf took top honours in Best In-Store Consumer Sales Promotion (sponsored by Aqua Twist), while its SPAR NI campaign Blooming Great Tea Party in aid of Marie Curie was highly commended in Best CSR Initiative/Charity Partnership (sponsored by Hunky Dorys).



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