Posted on Monday 3 June 2019 by John Mulgrew
Two technology entrepreneurs are launching a new high-end mail-order dog snack business with plans to grow their fresh workforce further, Ulster Business can reveal.
Aaron Taylor and former telecoms boss Scott Ritchie have joined forces to set up Northern Ireland’s first bespoke mail-order pet food business, Snack at Frank’s.
The pampered pooch market is one which is booming – with around nine million dogs in the UK alone, and owners spending more than £250 on food, snacks and clothing.
Mr Taylor, one of the co-founders of the Ormeau Baths, has teamed up with Scott Ritchie, formerly of Connect Telecom to set up Snack at Frank’s – an e-commerce subscription service delivering “healthy and nutritious dog treats straight through your letterbox”.
The pair have already raised £500,000 in funding from angel investors and grown to a team of seven, but Mr Taylor says they are already planning to increase the workforce.
“There’s a real community of dog owners and pet lovers online but it’s very fragmented,” he told Ulster Business. “Part of what we’re doing with Franks is to provide a space for pet parents to come together and interact with each other to get tips and advice on how to keep a healthy happy dog and how to make it a key part of the family.”